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"MarTech 2020: 5 Rules for Managing Your Technology and Strategy"
"MarTech 2020: 5 Rules for Managing Your Technology and Strategy"
A deep dive into how to successfully manage your martech stack
Marketing technology has continued to grow and evolve over the past decade leaving marketing teams feeling more overwhelmed than empowered. In the 2020 MarTech survey, we reveal how companies are keeping their marketing tech stacks lean and robust to keep focused on their customers and seamlessly engage them wherever they may be.
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- How technology spend is prioritized compared to the overall annual marketing budget
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