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MarTech 2020: 5 Rules for Managing Your Technology and Strategy
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"MarTech 2020: 5 Rules for Managing Your Technology and Strategy"

A deep dive into how to successfully manage your martech stack

Marketing technology has continued to grow and evolve over the past decade leaving marketing teams feeling more overwhelmed than empowered. In the 2020 MarTech survey, we reveal how companies are keeping their marketing tech stacks lean and robust to keep focused on their customers and seamlessly engage them wherever they may be.

Key insights include:

  • How technology spend is prioritized compared to the overall annual marketing budget
  • Ways small marketing teams are using tech to streamline processes
  • The importance of customizing your martech stack to fit your needs
  • Why marketers are focused on tech that supports omnichannel efforts
  • And much more!

Download this asset today for tips on achieving peak efficiency in your martech strategy!

Offered Free by: Strata Company
See All Resources from: Strata Company


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